About the project
In 2010 Toyota selected Zemoga as one of several agencies to help redesign Scion.com's web site. We set up a multidisciplinary team that involved information architects, visual designers animators and developers that worked together for 4 weeks in the proposal.
I had the chance to define the final concept for the whole proposal based on the client's brief and multiple strategic tools that aligned with the projects goals of leading Scion's customer to buy a customized car. I also defined and executed the interaction design and directed the development of the delivered prototype.
Interaction Design Direction and Execution
Sketching and Concept Definition
Video / Prototype
First round proposal video demo
Second Round proposal video
Behind the scenes video