About the project

In 2010 Toyota selected Zemoga as one of several agencies to help redesign's web site. We set up a multidisciplinary team that involved information architects, visual designers animators and developers that worked together for 4 weeks in the proposal.

I had the chance to define the final concept for the whole proposal based on the client's brief and multiple strategic tools that aligned with the projects goals of leading Scion's customer to buy a customized car. I also defined and executed the interaction design and directed the development of the delivered prototype.

Main Responsibilities
Concept Definition

UX Definition

Interaction Design Direction and Execution


Sketching and Concept Definition


Design Mockups

Video / Prototype

First round proposal video demo

Second Round proposal video

Behind the scenes video