Scion.com


About the project

In 2010 Toyota selected Zemoga as one of several agencies to help redesign Scion.com's web site. We set up a multidisciplinary team that involved information architects, visual designers animators and developers that worked together for 4 weeks in the proposal.

I had the chance to define the final concept for the whole proposal based on the client's brief and multiple strategic tools that aligned with the projects goals of leading Scion's customer to buy a customized car. I also defined and executed the interaction design and directed the development of the delivered prototype.

Main Responsibilities
Concept Definition

UX Definition

Interaction Design Direction and Execution

Agency
Zemoga

Sketching and Concept Definition



Wireframes




Design Mockups




Video / Prototype

First round proposal video demo



Second Round proposal video



Behind the scenes video